The USAID Zrda Activity in Georgia is a five-year program designed to promote includes and sustainable economic growth in targeted regions by improving MSME growth, increasing productivity of rural households, facilitating market linkages between producers and buyers, and promoting local economic development by establishing and strengthening networks. As a result, Zrda will create jobs and increase sales for MSMEs and incomes for households, bolstering the resilience and livelihoods of the target communities.
Zrda works in 70 communities located in proximity to the administrative boundary lines and communities with ethnic minority populations in six regions of Georgia: Shida Kartli, Samegrelo-Zemo Svaneti, Samtskhe-Javakheti, Kvemo Kartli, Mtskheta-Mtianeti and Kakheti (Pankisi Valley).
RDFG is represented by two members in Zrda technical implementation team, who are specifically working in two directions:
Zrda’s activities promote new and improved linkages between producers and buyers, ranging from local smallholders to large international companies. Based on the buyers in end markets and requirements identified, the project designs activities to meet existing demand by preparing and positioning producers to successfully execute new sales, while creating an environment for buyers to find suppliers that can provide the required consistency and output.
Youth integration is a cross-cutting focus of work across all Zrda activities. Capitalizing on the entrepreneurial, educational, and creative potential of youth and removing barriers to their economic participation and social integration is critical for Zrda’s success. The project brings awareness of market-demanded career paths that create opportunities for youth in rural areas. In addition, Zrda supports youth capacity-building through internship program opportunities to provide interns with a quality experience that involves meaningful activities and the opportunity to learn and gain practical work experience in their chosen field of study and work.